Staff Specialist Product Marketing HV GaN — Infineon Technologies, Villach (Austria)

Infineon Technologies is looking for a Staff Specialist in Product Marketing focused on high-voltage gallium nitride (GaN) technology at its site in Villach, Austria. If you have a background in semiconductor product marketing, understand power electronics, and enjoy working at the intersection of technology and business strategy, this role deserves a close look. The position sits within Infineon’s Research and Development division and involves shaping the go-to-market direction for one of the most talked-about material platforms in the power semiconductor industry.

Quick Job Overview

About Infineon Technologies

Infineon Technologies is a global semiconductor company headquartered in Neubiberg, Germany, with operations spanning Europe, Asia, and the Americas. The company is one of the world’s leading manufacturers of power semiconductors, sensors, and embedded control solutions. Its products are found in everything from electric vehicles and industrial automation systems to consumer electronics and data centres. Infineon’s work directly supports the global shift toward decarbonisation and digitalisation.

The Villach site in Carinthia, Austria, is one of Infineon’s most important development and manufacturing locations. It is home to a state-of-the-art 300-millimetre thin-wafer fab and a dedicated R&D centre focused on power semiconductors. The site employs several thousand people and has a long track record of innovation in silicon carbide (SiC) and gallium nitride (GaN) technologies. For anyone serious about a career in power semiconductors, Villach is one of the most technically rich environments you could work in.

What This Role Involves

This is a product marketing position with a strong technical flavour. You would be responsible for the high-voltage GaN product portfolio, which means your work sits right at the boundary between engineering and commercial strategy. You are not just communicating what already exists — you are helping decide what gets built next, based on what the market needs.

The main responsibilities break down into a few clear areas. First, you would develop and execute marketing strategies for Infineon’s HV GaN products. This means defining how these products are positioned, identifying target applications, and making sure the right messages reach the right audiences. Second, you would drive engagement with key customers and support go-to-market activities — working closely with the sales organisation to accelerate adoption and build the opportunity pipeline.

Third, you would own and manage the HV GaN product roadmap. This is a significant responsibility. You are not a passive observer of the roadmap — you actively shape it by feeding market intelligence, competitive analysis, and business case input back into the product development process. Fourth, you would serve as the marketing expert within development programs, providing competitive insights and scenario planning to help steer product definition and investment decisions.

Finally, the role requires building strong relationships across a globally distributed organisation. You would be working with marketing and sales teams, technical marketing specialists, system engineers, and program managers across multiple time zones. If you are someone who thrives in cross-functional, international environments, this setup will feel natural.

Required Skills and Qualifications

Infineon has outlined the following requirements for this position:

• A degree in Electrical Engineering, Microelectronics, Physics, or a related discipline. Additional education or training in business management, marketing, or strategy is considered an advantage
• Strong marketing capabilities with the ability to translate complex technical concepts into compelling customer value propositions
• Experience in marketing technically sophisticated products — such as controllers, power semiconductors, or multi-chip solutions — is highly desirable
• At least 3 years of relevant professional experience in Product Marketing or Product Management within the semiconductor industry, with a demonstrated track record of customer focus and successful market engagement
• A collaborative mindset and willingness to work effectively in a cross-cultural, globally distributed organisation, including coordination across multiple time zones
• Excellent English communication skills, both written and spoken. German language skills are a plus

There are a few things worth noting about these requirements. The 3-year minimum in semiconductor product marketing is a firm expectation — this is not an entry-level role, and the hiring team is looking for someone who already understands the dynamics of the power semiconductor market. The emphasis on being able to translate technical complexity into clear customer value is also important. If your background is purely technical without any marketing exposure, or purely marketing without any technical depth, this role may be a stretch.

Salary, Benefits, and Relocation Support

Infineon states that compensation follows employment group G under the collective salary and wage agreement for the Austrian electrical and electronics industry (FEEI). The monthly salary is paid 14 times per year, which is standard practice in Austria — the additional two payments typically cover holiday and Christmas bonuses. Infineon also notes that a higher compensation is negotiable depending on your expertise and skills, so the collective agreement minimum is a floor, not a ceiling.

The specific minimum salary figure for employment group G is published in the FEEI collective agreement document. Infineon has linked directly to this document on the job listing. The company also offers additional employee benefits, though the listing does not provide a detailed breakdown of what those include. Relocation support is not mentioned anywhere on the listing.

Work Permit / Visa Note

The job listing does not mention visa sponsorship, work permit support, or relocation assistance. Infineon has not stated whether this position is open to applicants who do not already hold the right to work in Austria.

For general context: Austria operates a Red-White-Red Card system for skilled workers from outside the EU/EEA. If a role meets certain criteria — including a minimum salary threshold and relevant qualifications — non-EU applicants can apply for a combined work and residence permit. Whether this specific position qualifies under that scheme is something you would need to confirm with Infineon’s recruitment team directly.

Who This Role May Suit

This position could be a strong fit if you:

• Have at least 3 years of product marketing or product management experience in the semiconductor industry
• Understand power electronics and can confidently discuss GaN, SiC, or similar wide-bandgap technologies
• Enjoy the commercial side of technology — competitive analysis, business cases, roadmap planning
• Are comfortable working across multiple time zones and cultures
• Speak English fluently and have at least basic German (or are willing to learn)
• Want to work at a site that is at the forefront of power semiconductor R&D

This role is less likely to suit you if you have no semiconductor industry experience, if you are looking for a purely technical or purely creative marketing position, or if you need guaranteed visa sponsorship before applying.

How to Apply Officially

Applications should be submitted through Infineon’s official careers portal. The direct link to this listing is:

http://jobs.infineon.com/careers/job/563808969759211-staff-specialist-product-marketing-hv-gan-villach-austria-

The listing was posted on 5 March 2026 and the application deadline is 1 September 2026. The contact person listed on the job page is Sabina Obersteiner, who can be reached via LinkedIn.

Required Documents

The job listing does not provide a specific checklist of required documents. Based on Infineon’s general recruitment process, you would typically need:

• An up-to-date CV/resume
• Infineon notes that you do not need to submit a separate cover letter if you are an internal candidate

Infineon also explicitly states that they welcome applications from candidates who do not meet every single requirement listed. If you feel you are a strong fit overall but are missing one element, they encourage you to apply anyway.

Frequently Asked Questions

What does “HV GaN” stand for?

HV GaN stands for high-voltage gallium nitride. Gallium nitride is a semiconductor material that allows power electronic systems to operate at higher frequencies and efficiencies than traditional silicon. “High-voltage” refers to applications above roughly 600 volts, which covers industrial power supplies, electric vehicle charging systems, and renewable energy inverters.

Is German language fluency required?

No. The job listing states that excellent English communication skills are required, while German language skills are described as a plus — not a requirement. That said, working in Villach, having at least conversational German will make daily life significantly easier.

What is employment group G?

Employment group G is a classification within the FEEI collective agreement for white-collar employees in Austria’s electrical and electronics industry. It represents a professional salary bracket. The minimum monthly salary for this group is set out in the collective agreement, which is a public document published by FEEI and the trade union PRO-GE. Infineon states that actual compensation may exceed the minimum depending on your qualifications.

What does “14 times p.a.” mean?

In Austria, many salaries are paid in 14 instalments per year instead of 12. The two additional payments typically correspond to a holiday bonus and a Christmas bonus. This is a standard feature of Austrian employment contracts and collective agreements, not an extra perk specific to Infineon.

Does Infineon offer relocation support for this position?

The job listing does not mention relocation support. If you are applying from outside Austria and would need to relocate, this is something to discuss with the recruiter during the hiring process.

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